Serif font1/19/2024 ![]() ![]() When working with this combination of typefaces, put the most important words in the filled typeface and reserve the outline for accent text. Often an outline font is paired with the same typeface filled for an almost yin and yang effect. The trick to an outline typeface is pairing it with something else to ensure readability. This style can work with almost any type of font but is most often seen with sans serifs because of readability and ease of creating understandable outlines. ![]() The outline font might be the first thing you see, but the filled words really have an impact. The impact of a transparent fill with an outline over a background image, such as the one in the example above, can be stunning and effective. One of the biggest trends in typography in 2021 might be the use of outline fonts. Handwritten Accent with Almost Any Other Font In this case: brand, artistic element, and readable text. You can get away with a little more “rule-breaking” with typefaces when everything has a purpose. The third typeface is used for menu items and calls to action, pretty much anything that’s not branding or an artistic element, which is much of the reason why this all comes together. There’s one typeface for the center header branding (condensed slab), a second typeface (bold serif) for the arch around the spinning bottle, and a third for all of the other text elements (bold sans serif). In the example above, there are three bold typography choices (and interestingly, none of them match the logo on the bottle). Plenty of space around elements can help here as well. What makes it work is giving each typeface a role in the design and keeping everything else as simple as possible. This is quite the risky font “pairing” trend, where designers are actually using three (or more) typefaces, and each has a bold style. ![]()
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